Australian National Maritime Museum foyer screens
THE CHALLENGE
The District Group was engaged by the Australian National Maritime Museum to design and deliver their new foyer screens and content presentation platform to support and reinforce the experiential nature of the Museum’s programs and activities. To that end, it was essential that the content be engaging, immersive and entertaining – and should bring the Museum experiences to life for their target audience of Families.
A core objective was to promote the interactive nature of the events and attractions, as well as reflect and promote the then recently launched MUSEAUM brand identity and website look and feel.
The business objects were to:
- Build loyalty through Membership, volunteering and promoting upcoming events
- inform about current events and serve to cross-sell and up-sell visitors
- And entertain queuing customers with fun facts and immersive content
THE SOLUTION
The strategy behind the screens was to present tactical, targeted content, based on the numbers / length of queue. FOH staff would then be able to gauge whether the queue is ‘short’ / ‘medium’ / ‘long’ and activate this via the control on the screen dashboard which alters the content feed. So, the longer the queue, the more frequent the display of ‘entertaining’ and/or promotional content. The intended outcomes were improving the visitor experience (and distract from queuing time) and maximise the opportunity to cross- or up-sell to a captive audience.
The solution we delivered for the screen and content management for the foyer was Samsung’s Advanced System-on-Chip (SoC) technology connected to a huge 6-panel display driven by BrightSign media players with Power over Ethernet.
THE RESULTS
A stunning, engaging and deeply informative screen installation that has transformed the foyer of the Australian National Maritime Museum.
ANMM were delighted with the results and consequently engaged the District Group to design and develop a user-generated content platform for the Encounters2020 exhibition at the museum, allowing audiences to post responses to a series of questions online and via Instagram.
Services Provided
- Scoping
- Design UI/UX
- .NET development
- Project management
