AI & Digital Intelligence

AI is transforming the way businesses connect with customers, streamline operations, and make decisions. But success isn’t about simply using AI - it’s about knowing where and how to apply it to drive positive change.

At PING, we take a practical, results-driven approach to AI. Whether it's enhancing content recommendations, automating workflows, content moderation, or content migration, our team focuses on real-world applications that can deliver measurable impact. 

How AI is making a difference 

AI isn’t one-size-fits-all. It’s about finding the right application for the right purpose. Here’s where we’ve seen it create real value: 

• Content intelligence & automation: AI can structure, optimise, and personalise content, helping businesses deliver relevant messaging at scale. 
• Smarter search & discovery: Intelligent search makes content easier to find, using tagging, recommendations, and even voice search. 
• Content Moderation: Detection, screening images, and more. 
• Content Migration: Migrating content within and/or across CMSs, changing content distribution, including field structure changes.
• Data-driven decision-making: AI-powered analytics reveal patterns, predict trends, and help businesses make informed choices
• AI Chatbots: Can engage in human-like conversation using natural language understanding (NLU) or natural language processing (NLP) and machine learning (ML).

Retrieval-Augmented Generation (RAG)

With the introduction of RAG (Retrieval-Augmented Generation), AI content creation has become much more flexible and reliable. RAG is an AI framework that combines the strengths of traditional information retrieval systems like search and databases with the capabilities of generative large language models (LLMs). The resultant grounded generation produces content which is much more relevant to your own (and your customers’) needs, as well as being more up-to-date and therefore more accurate.

Let’s talk AI 

Whether you’re exploring AI for the first time, looking to refine your digital strategy, or implement positive change within your business, we can help. Get in touch to see what’s possible.